Today, where experiences take precedence over money (ideally), people are taught early on to value happiness over wealth.
Studies on happiness have shown that whilst having enough money or being financially comfortable can afford one certain luxuries and material pleasures, the satisfaction that comes with collecting things is short-lived.
This is why Financial Advisers, like us, advise people to treat money as a means or a tool to have a meaningful existence. So, rather than making wealth accumulation (i.e., becoming rich) their goal, people should treat money as a means to an end.